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Can You Imagine the Outcry if a Retail Business Did This?

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…talk about a poor customer experience!

This original article was written by Steve DiGioia.

The Wall Street Journal, in business since July 8, 1889, when their first issue was published, is the leader in a long line of online newspapers that have added a new word to our vocabulary; “paywall”.

Can You Imagine The Outcry

A paywall is a “method of restricting access to online content via a paid subscription as a way to increase revenue after years of decline in paid print readership and advertising revenue”, as cited by Wikipedia.

The WSJ is not the only online newspaper to do this. The New York Times, The Boston Globe and the Financial Times also require payment or some form of subscription service to read the articles they publish. Is this the type of service their customers desire?

Well, some may say this makes sense because consumers have moved away from print news and on to online sources. Charging for access to this online content is a way of generating revenue to offset these losses. That’s a fair statement.

But, as Dan Kennedy writes in the Guardian, which doesn’t charge for their online content by the way;

“After several years of trying to make a go of free access supported by advertising, news organizations are once again poised to try charging for online content.”

Continue reading…

The post Can You Imagine the Outcry if a Retail Business Did This? appeared first on Steve DiGioia and was written by Steve DiGioia.


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